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Guides for exhibiting at US trade shows

Practical, honest guides for European companies exhibiting at US trade shows: what it really costs, how US show-floor rules work, and how to plan your stand from Europe.

Costs & budgetLogistics & labourPlanning & timelinesUS shows

AGIBOT exhibit with a circular hanging sign, blue walls and robots around demonstration tables

Latest guide

Planning & timelines

Rent or buy a trade show booth for US shows?

Should a European company rent or buy its trade show booth for US shows? Compare costs, storage, shipping and flexibility, and see when each option pays off.

November 13, 20265 min read

Flexiv exhibit with a blue circular hanging sign, robotic arms and a large screen

Trade show hidden costs in the USA: what European exhibitors miss

Drayage, union labour, overtime and late-order fees: the hidden costs of US trade shows that European exhibitors miss, and how to plan for each one.

November 13, 20266 min read

Red KDX exhibit with a suspended square sign and illuminated reception counter

Trade show booth cost in the USA: what European exhibitors should budget

Booth costs, hidden fees and ways to plan your US trade show budget.

November 13, 20266 min read

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